12 Psychology-Backed Copywriting Tips for Boosting Ecommerce Conversions
Added by
veronicafis
7 years ago
in
Content Marketing
Copywriting
Diversity
Inside Sales
Optimization
Instead of trying to convince consumers what they will gain if they buy, loss aversion and fear is used to help them understand what they’d be losing if they don’t order from you. Example: it’s better not to lose $5 than to gain $5.
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