Which is the most targeted and personalized lead generation channel available today for B2B marketers?

Email prospecting.

Not only is it one of the highest ROI channels, but it also holds the key to predictable revenue growth. The holy grail that every business strives to attain.

Here are a few reasons why it is so popular:   

- Generates Predictable revenue growth  
- It is more targeted  
- Can be easily measured and optimized  
- Can be personalized  
- Provides high ROI

But here's the problem. It is a little too popular. Which means everyone is doing it.

The real challenge with email prospecting is not whether it works as a channel, but whether you can make your emails stand out in your prospect’s inbox and get them to respond.

In this post, we share 12 practical techniques and tips to help you get the most out of your email prospecting campaigns.