We launched in 2013 with 2 plans, one free and the other $49/mo—so to get to $1 million annual revenue run rate, we would need a whopping 1,700 customers.

Today, we have just over 1,700 customers, and we’re running at a $2.49M annual revenue run rate, more than 2.4x what we were originally on track for.

It’s been a slow ramp, but over the last 2 years, we’ve methodically raised our average revenue per user (ARPU) from $49 to $116 and climbing.