It’s 6 am and the sun is just peeking over the horizon.

You spring out of your bed and dash to the window.

A light dusting of snow covers the ground. You squeal with excitement before racing downstairs to see just how many presents the jolly fat man left for you.

The rest of the morning is a whirlwind of torn paper, laughter, and the frantic emptying of boxes.

This is the Christmas morning many of us grew up with.

As you grow older, the focus shifts from the gifts to family and food. 

But for you, as an ecommerce brand, your focus is focused on securing as many sales as possible.

As well it should be.

The Christmas period sales might not be as mighty as those on Black Friday weekend, but they’re still nothing to scoff at.

That Criteo report has the Christmas week seeing a marked improvement in AoV which results in more money for you.

As you can see, the festive sales period doesn’t end as soon as Cyber Monday has passed, but extends all the way through to the new year.

You need to be on top of your marketing for that entire period, here’s how to make even more sales in 2018.