4 Effective Ways to Enhance Your SaaS Customer Lifetime Value

Added by Dhruv 1 month ago in
SaaS
Customer Support
Customer Success

In marketing, customer lifetime value (CLV or CLTV) is also known as lifetime customer value LCV, or life-time value LTV.

Customer Lifetime Value represents a prediction of the net profit attributed over the whole period of the relationship with a customer. In the SaaS space, or in any other business model, CLV plays a major role in steering the business forward.

Unfortunately, not every SaaS business is enjoying a healthy CLV. They run into trouble after the conversion phase.


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Something happens after the conversion stage in the marketing funnel that makes the customer leave, let alone stay longer.

Finding the causes and fixing them is one way to maximize CLV. Another way is to follow the best practices that could help you improve your SaaS CLV gradually.

Want to know what those best practices are? Here are four of them.

  1. Fine-Tune the Onboarding Process
  2. Bank on Personalized Drip Emails
  3. Champion Omnichannel Customer Support
  4. Seek Customer Feedback for Improvement

Head over ⏬ for details.

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