Christmas is almost here, but you don’t have a Christmas campaign in place.

The chaos of your Black Friday sale is over and you’re not sure if you have it in you to come up with something creative in December.

You also might be wondering whether people are even focused on shopping in December that much. Hasn’t everyone completed their Christmas shopping by now?

As it turns out—not really. Around 40% of shoppers do the majority of their shopping in December. There’s a lot of search for the best gifts still going on, which means you can skyrocket your sales once again before the year is over.

Another good piece of news is that holiday season sales keep growing each year. In 2018, it’s forecast to reach $123 billion, and that’s just in US:

It’s not too late to kick off a few final pre-Christmas efforts, and here’s why: there’s a ‘conversion cliff’ around December 17th and 18th.

This means that ecommerce traffic is consistently strong right up to Christmas, but shoppers stop buying around a week before—most likely due to the fear of not receiving their products in time for Christmas.

You still have time to get your online shop ready for this final pre-Christmas shopping frenzy.

What’s even better, you’ll have another chance to make Christmas sales even after the conversion cliff date, and that is on December’s highest traffic day: the day after Christmas.

Yep, you read that right! This is a huge opportunity for ecommerce retailers, so don’t fret if you haven’t seen results you were hoping for in the weeks leading up to Christmas.

Your post-Christmas offers can make you additional profit through to New Year’s Eve.

Wondering how to make the most of these rushes of shopping sprees in December? You’re in the right place—let’s jump into the four last-minute Christmas campaigns you can prepare in no time.