Most startups have a roadmap for the next year or two, and most investors ask about that roadmap during pitch meetings. The question usually sounds something like this: "If you raise the $1.5m that you're looking for, how much runway would that get you? What would you hope to do that in that time frame?" The answers can reveal unrealistic assumptions about operating costs or about growth trajectories. On rare occasions, they can also reveal a lack of understanding about how startups work. About a third of the founders I talk to will mess this question up in some way, either by underestimating operating costs or overestimating growth rates. Below are five tips for better roadmap planning. These tips are specifically targeted at SaaS startups, but I think they're applicable to other tech startups, too.
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