Marketing your brand on Twitter is an incredibly important marketing strategy for your business. Due to the mass popularity of Twitter, it has almost become a necessity to promote products and services on Twitter. 

Your Twitter marketing strategy has to be extremely efficient and unique because of the huge amount of competition out there on Twitter. For social media marketers, it’s time to think what your Twitter marketing strategy is, and whether it is really working. Irrespective of your goals, Twitter can be used as a powerful tool to achieve your marketing goals.