In ecommerce, sustainability and growth are impossible unless you’re willing to invest resources into tools that can help you scale your business.

When you first launched your business, you might have been able to keep all the plates spinning yourself but, if you want to scale, you need to get out of a fulfillment frame of mind and focus instead on optimization and growth. That’s where tools come into play.

The problem is there are A LOT of tools out there. It’s not always easy to know where to start or what to focus on.

To help you kick things off, I’m sharing a bucketful of tools that you can evaluate, test, and use to grow your ecommerce store. The tools are grouped into five main categories:

• Marketing
• Analytics
• Customer Service / Advocacy / Loyalty
• Business / Product Management
• Miscellaneous