You’re lucky and you don’t even know it. With a SaaS business, you already know that your customers want to hear from you. They’ve signed up for your service, which means they’re interested. Pity then our poor sales brethren, who are picking up the phone each day or shooting out yet more emails to people who mostly aren’t listening. An “ocean of rejection,” as one poor soul put it. But there’s one upside to the salesperson’s eternal struggle. They’ve come up with the perfect techniques for turning cold leads into hot prospects. These techniques work for customer engagement at all levels, including in lifecycle and retention email campaigns after you have that initial lead. In fact, this is where some of these techniques come into their prime, warming customers up and turning them into your most passionate fans. Let’s look at 6 techniques of sales teams that you can apply to your lifecycle emails today.

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