Finding the ideal customer is one thing. Keeping them active is another. Effective marketing strategies should incorporate both acquisition and retention simultaneously. Howard Feirertag and John Hogan have found that businesses lose up to 67% of customers due to lack of contact and relationship building. Don’t let this be you.

Email automation offers compound investment returns for an unbelievably affordable price. Leveraging your marketing campaigns properly will undoubtedly increase the long term value of existing customers. 

How does email marketing work for customer retention versus acquisition?