Ever tried adding more personalization to your cold sales emails?

And we are not talking "Hi, {FirstName}, " style templated emails. But hyper-personalized emails that look like they were written for an audience of one.

The ones that will skyrocket your reply rates.

But here is the catch. It is incredibly difficult to scale that way.

Personalization can be incredibly time-consuming when reaching out to 100's of prospects every day. And that's why very few salespeople are actually able to do it.

But, we say it is possible.

This post outlines how much personalization you should aim for in your sales emails (hint: it depends on your business) and what are the different ways to scale it.