In the context of Paid Acquisition, the power of Remarketing is undeniable. Being able to interact with those who have already experienced your site is a huge advantage to accelerate the growth of your product. However, there is a more powerful method to maximize the potential value of Remarketing. It is “Google Analytics (GA) Remarketing”. Surprisingly, GA Remarketing is still underutilized by most Paid Acquisition marketers in spite of its cost-effectiveness. This post is based on my experience at Google, and written for beginners of Remarketing and startups who are looking for a new growth channel.