Industry-wide benchmarks shows that it costs about 5x more to acquire a new customer versus just retaining an existing customer (and maximizing the amount of money they thus spend with you over their lifetime). This book includes a whole bunch of best practices, tips, tricks & techniques to not only help you retain your customers, but also maximize your Customer Lifetime Value. This book will teach you: What Customer Lifetime Value is (and why it matters to you); How to identify your best customers (and find more of them); How to build authentic & profitable relationships with your customers; How to increase the value of your average order; and How to increase the frequency at which your customers spend more money with you.