It’s been an exciting ride since we decided to overhaul our blog, with plenty of ups and downs along the way. We’ve done our best to document this journey in posts about keywords, our brand of storytelling, the need for a hero, and our editorial checklist. All of our decisions and experiences along the way helped us refine this process, especially when it comes to our content calendar. This entire process takes place in ActiveCollab, so everything is communicated and decided there.

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