Business owners are expecting the return on investment from their content marketing teams, and we need to set a system that will do just that - make a positive impact on our business. Content production is not a cheap hobby, especially if you’re looking to captivate your audience with great stories that improve their lives.

We talked a lot about storytelling and the trials and errors we made along the way, but now it’s time to dig into the system. The one that works for us, and the one, we hope, will work for you.

As a result of those trials and errors, we’ve come up with a 4-step checklist for choosing the topics our team will write about. However great your idea might be, not all topics are worth the investment, and that is something we learned the hard way. Note that this approach can be used when running a team of writers, as well as if you’re running a one-person show - you still need to know what you’re doing.

Let’s dig into our checklist: