Treat every piece of content—every tweet, every Facebook post, every CTA, every press outreach email—with the utmost care. There needs to be a bit of an internal struggle when we hit send or publish, if we don’t feel it, I don’t think it’ll be good enough.
we want to push things out with consistency and without lingering.
to go through that struggle—even if it’s felt ever so slightly—every single time.
We don’t want to become churners – that churn out posts, or tweets, or what have you.
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