I recently released The Ultimate Email Playbook -- 43 Scripts for Startups, my 78-page tome based on my work helping hundreds of startups step up their email marketing game. Today I wanted to share some templates and further thoughts on one of the biggest problems in email marketing -- how to reactivate dormant subscribers. We’ll start out with a crash course on dormancy in email marketing, and then get into some templates below. ---------- While it’s sexy to acquire new users (just google image search “new user acquisition sexy” and you’ll see what I mean), it’s smarter and cheaper to do as much as you can to reactivate the users and subscribers you already have. Duh! And yet, if it’s…