"Vertical focus, how they approach their addressable market, that’s why they've earned the right to beat Salesforce in a deal even though they're built on Salesforce, because of their knowledge and understanding of the industry, and their referenceability" - Dave O'Flanagan, CEO, Boxever The first wave of SaaS-enabled disruption saw the larger ‘all-things-to-all-people’ companies like Microsoft and Oracle, who provide a broad range of software products to a mass market of customers from all kinds.