Breakup Email: The Hail Mary in your Sales Outreach

Added by ashokkkammara 6 years ago in
B2B
E-mail Marketing
Inside Sales
Psychology

As a salesperson, ‘Yes’ is what you are hoping to hear from your prospects.

A ‘No’ is still fine because you can close the file and move on to the next prospect.

The worst is radio silence.

It is what that leaves you hanging in the balance.

I am sure you have tried emailing, calling, even sent a tweet and Linkedin Inmail her way. But the reply continues to evade you.

All you have is a deafening silence from the other side.

So, what should you do, when after multiple touches and attempts, your prospect hasn’t responded to any of your emails?

Ready to give up and move on? Don’t, at least not yet.

It’s time to get personal and unleash that little weapon called the “Breakup email”, from your arsenal.

The intention behind the breakup email is to tell the prospect that you are “moving on” as your attempts to reach out have been in vain.

But why would you do that?

What we are really trying to do is to change the balance of power in this one-sided equation and make your outreach look more important by invoking the “scarcity effect”.

What should the subject line look like? What should the email body contain? And what is a good call to action to wrap things up?

Read on to learn about how you can write an awesome breakup-email.

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