Lessons we learned and covered in this post:
1. Customer interviews may not reveal new features.
2. Internal statistics is your radar.
3. A working product is more important than any deadline.
4. Two developers are better than one.
5. Technical foreseeing may save the day(s).
6. Talk a delivery date when the feature is being tested.
7. A viral invite system didn’t work for us.
8. Mobile web layout matters a lot for a landing page.
9. Vague and marketing taglines didn’t work.
10. User feedback services weren’t useful enough.

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