As of 2017, mobile commerce sales in the United States reached $156 billion. By 2021, this figure is expected to skyrocket to more than $420 billion. However, during the third quarter of 2018, the conversion rate of online shoppers using a smartphone was 1.56 percent, in comparison to the conversion rate for shoppers on a laptop or PC hovering close to 4 percent.

Whether your own website’s analytical data is in line with national averages or has fallen behind, understanding common pitfalls hindering your is an important first step.