Consumer startups are awesome, and here’s what I’m looking for at a16z (70 slide deck)
Added by
NikkiElizDemere
5 years ago
in
B2C
I’m really bullish about what’s around the corner – and I want to unpack what I’m looking for, how I’ve drawn insights from history, and what’s around the corner. In the 70 slide deck below, I cover a couple key concepts:
- Accelerating technology adoption. Why the telephone took 50+ years to adopt, but the mobile phone was <10 years
- Three historical examples and their modern antecedents
- Content marketing. The origin of the Michelin Guide and why content marketing still works
- Viral growth. How chain letters were invented and rethinking its effectiveness in the framework of viral growth
- Marketplaces. How to bootstrap marketplace businesses and the cold-start problem, and what the story of toothpaste can tell us about that
- The most exciting new technologies coming around the corner, and how to evaluate them for producing new startups
- Video. Why video is big, and will get even bigger
- Offline. How the offline-to-online channel has been used by scooters and rideshare, to great effect
- My investing thesis. The intersection of growth hacking, new tech, and pre-existing consumer motivations
- Closing. Technology changes, but people stay the same
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