Big data. We’ve all heard the buzzword. Even more so as of late. 

Organizations big and small boast of leveraging data to their advantage, but the reality is most don’t have access to it, know how to appropriately analyze it, or what to do with it once deciphered. It’s true, some SaaS companies are built upon truly game-changing ideas, but more often than not, the most successful SaaS brands become so due to effective execution.

Success in today’s fast paced, information rich battlefield of business is largely the result of diligent planning, and intelligent decision making and execution driven by data.