Display Advertising Stats 2019: SEMrush Study

Added by NikkiElizDemere 4 years ago in
E-commerce
Google Adwords
Paid Advertising

Google’s Display network is the largest in the world, with 90% reach across all internet users worldwide. Despite this, it is still not uncommon to find hesitation amongst marketers to use this part of the marketing platform.

If you are feeling a little intimidated or aren’t sure where to start, know that there is enormous potential on the platform. Your ads could potentially appear on more than two million different sites and more than 650,000 apps, meaning that you can follow your audience and connect with them anywhere they are online.

To hopefully help assuage some of that doubt, SEMrush has compiled information from more than 40 million impressions from the top Google Display Network (GDN) ecommerce advertisers and 23 million impressionsfrom the top GDN ecommerce publishers. All of this data was pulled from our Display Advertising tool, and it is all fresh, as it was sourced within the last three months.

As a result, we have uncovered insights to help ecommerce advertising specialists and businesses use the display network to their advantage while making more data-driven decisions, ultimately resulting in more leads, more sales, and more profit.



Discussion

mikerooney

NEW 1 month ago

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