Content marketing has become an essential part of any successful digital marketing strategy. However, many content professionals are still unsure of the best way to create high-quality content.

Having conducted surveys with experts from around the world and formalized the standard workflow of content marketing professionals, we at SEMrush can state with confidence that quality content relies on precise analytics and trustworthy data.

In this guide, you will find out how to develop and refine your content marketing strategy based on data, step-by-step.

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