Effective Techniques to Master the Art of Objection Handling in B2B Sales

Added by akkammara 5 years ago in
sales
Inside Sales
SaaS Groups & Communities

"Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust" – Zig Ziglar

“It’s too costly” or “We are not looking for this right now” or “We are already using a similar product” or “We’re a little busy. Can you call in two months?”

The potential buyer will always be hesitant and have objections to buying a new product/service. And their reservations are valid. That doesn’t mean you have to move the deal to the ‘lost’ category.

The hallmark of a good SDR lies in how he/she handles the tough negotiations and moves the deal forward. Anticipating and managing your prospect’s reservations are valuable skills that salesperson needs to master.

This post discusses the various objection handling types a salesperson can face during a sales process and the effective techniques you can use to handle them.

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