Everyone In SaaS Is Using Buyer Personas Incorrectly
Added by NikkiElizDemere 7 years ago in
Starting a SaaS company is 10x easier than starting an ecommerce or on-premise software company. The rise of IBM, AWS, Microsoft, and others paved the way for our startup nation to the point where if we all wanted to start brand new companies, we could have them up, running, and monetizing users by the end of the day. What’s fascinating though is building a business in SaaS should be 10x easier, as well. Yet, we’ve found that most SaaS companies we run into are making the process 10x harder than necessary. This is because we are absolutely awful….capital “G” gawd awful….at understanding our buyer personas and using them to “moneyball” our SaaS growth.
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