Fitbit Charge 2: How Data Can Help Fitbit Win the Category Back
Added by
tullikat
6 years ago
in
Analytics
Data Science
E-commerce
Growth
Pricing
Product Management
Fitbit had a tough time maintaining its status quo as the category leader in fitness trackers and overall wearables in 2017. Falling to the third place for the first time in the first quarter of 2017, between Chinese gadget maker
Xiaomi and Apple, what the fitness brand could do with is a little introspection. Product pricing and timing impacts, not just the sales, but also its visibility at an online store.
Working on this factor can help Fitbit elbow out the competition, all with the right data.
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