For SaaS, the mobile landscape is changing: are text messages still relevant?

Added by briceb 6 years ago in
Churn
Engagement
Growth Hacking
Marketing Strategy
Retention
Acquisitions

December 3rd, 1992. This was the date the first SMS was sent – 25 years ago, give or take a few months. In tech terms, civilizations rise and fall in a quarter of a century; just think of the birth and demise of pagers, fax machines, and PDAs. For SaaS companies operating in an increasingly competitive market, and against a mobile landscape that never stops evolving, is good, old-fashioned SMS still relevant?

Discussion

authorkate

NEW 6 years ago

I love well-researched posts! This was a good read -- thanks for sharing :)

briceb

6 years ago

Thanks for the warm feedback Kate, I'm glad you liked it. :)

briceb

NEW 6 years ago

Thanks for the warm feedback Kate, I'm glad you liked it. :)

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