For SaaS, the mobile landscape is changing: are text messages still relevant?
Added by
briceb
6 years ago
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Churn
Engagement
Growth Hacking
Marketing Strategy
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December 3rd, 1992. This was the date the first SMS was sent – 25 years ago, give or take a few months. In tech terms, civilizations rise and fall in a quarter of a century; just think of the birth and demise of pagers, fax machines, and PDAs. For SaaS companies operating in an increasingly competitive market, and against a mobile landscape that never stops evolving, is good, old-fashioned SMS still relevant?
Discussion
NEW 6 years ago
I love well-researched posts! This was a good read -- thanks for sharing :)
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