This is one of the most difficult posts I’ve written to date. Seriously. Sooo many things I’d want to stuff in here. But, you know: it’s as much about what you put in, as it’s about what you leave out. So I’ll leave out how this has been an impossible company from pretty much the beginning, for a whole bunch of reasons. AdEspresso shouldn’t have existed. Period. Because according to lots of people, it’s impossible to make the switch from a service-oriented team to a product-oriented team. If you ever did it, investors don’t put money in something even remotely connected to the AdTech space anymore, so it’s impossible to raise funding.