We had just gotten out of a meeting with our lead investor.

After reviewing our progress for the last few months, something wasn’t right.

We were trying to build a way to help mobile developers better market their apps so they wouldn’t disappear in the App Store but after looking at our data, it was clear — we were missing the mark.

Although we had over 15,000 app developers signed on, what we were building wasn’t the solution to the real problem in app discovery.

After the meeting, my co-founders and I sat in our office thinking, “so what the hell do we do next? Do we keep going down a rabbit hole knowing that there probably won’t be a light at the end of the tunnel?”

We ended up spending the next week re-thinking everything we thought was true, resulting in one of the most stressful times in our company’s life.

After peeling back the layers of our company, we realized that no amount of marketing can save a poorly constructed app.

To solve this, we needed to find a way to help people create better quality mobile products, increasing their chances for success.