The goal of business blogging isn’t solely lead generation. Viewing lead-generation blogs (even the highest performing ones) as a marketing asset alone greatly undervalues their true worth. In addition to blogging, any other content asset can be used in a greater context than lead generation. With 70 percent of B2B businesses creating more content this year than the year before, there is an immense opportunity for marketers, sales professionals and customer success managers to leverage content to meet their end goals. While attracting visitors and converting leads is critical to business success, so is customer happiness and retention. Content can be an effective tool to educate, train and teach customers. Today’s post will review why that is and how you can leverage your own blog content for: Lead generation Activation Retention Customer success