Headless ecommerce is the new industry buzzword. It seems everyone from BigCommerce to Shopify to WebFlow and a whole handful of newer ecommerce startups are touting the capability, use cases, case studies, and more.

And there’s good reason for that touting.

Headless ecommerce –– that is, ecommerce solutions you can plug in via APIs without having to replace entire systems –– are the evolution of the single platform play.

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