From its humble beginnings as an online bookseller, Amazon has grown to become one of the world’s largest eCommerce businesses. But unlike many massive multi-national organizations, Amazon remains incredibly popular with its customers.

It is important to note that Amazon’s journey to success has been a long and difficult road. For many years the company posted little of no profit while they refined the technology and processes that power their current success.

The good news is that your business can “steal” many of these techniques to improve your own customer satisfaction ratings. Here are some to consider.