How to Calculate SaaS Marketing Budget

Added by KKDUB 3 years ago in
Marketing Strategy

You started with a great idea, launched beta testing, evolved the idea into a minimum-viable product and now have some consistent monthly recurring revenue. Finally, it's time to go for real scale! What is it going to take to punch through the noise and drive new customer acquisition? We're often asked this question, usually in the form of "What tactics should I use?" or "What should my budget be?"

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