If you could only select one channel to promote your online store, you’d likely choose Facebook.

And you’d be smart do to so.

Facebook now counts over 2,2 billion monthly active users. If Facebook users formed a country, it would be the most populated country in the world. There is literally no other platform or community that gives you access to that many people…

…or that’s growing so rapidly and consistently:

And with the decline of organic reach of Facebook page posts, it’s no surprise that Facebook is the top ad channel for both B2C and B2B marketers.

Here’s the problem, though: only 49% of marketers feel like their Facebook efforts are working.

Place yourself in the shoes of an ecommerce marketer that runs successful Facebook advertising. To get to that point, you’d have to:

• Select the perfect advertising objective
• Target your ideal audience
• Place your ad where users are most likely to positively react to it
• Spend less budget than the campaign earned back
• Choose an ad format and visuals that are attractive and fit the context

That’s a long list.

Before we get ahead of ourselves, one thing’s clear: choosing the right advertising objective for your campaign is paramount. Even if you do all the other steps right but select your objective poorly, your campaign will fail.

And we’d never want to see that happen. Buckle up and let’s dive into Facebook campaign types.