Online marketing is all about data isn’t it? Well, maybe other stuff matters too, but if you’re anything like me, you love a juicy bit of data. Unfortunately, it’s all too easy to be overwhelmed by information and procrastination is always a risk. This is a big weakness of mine, so I can empathize with all you data junkies out there. My mantra when it comes to data is: So what? The best data is the data that gives you clear, actionable insights. Anything else is just a health check. Sure, it’s important, but you want to minimize the time you spend on anything that doesn’t give you an effective action plan. In this post, I am going to show you one way to set up a KPI dashboard to provide you with hopefully actionable data and at the same time minimize the time you waste.

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