Customers exhibit customer loyalty by consistently choosing to purchase a certain product or brand over other options available in the marketplace. This loyal behavior comes from a feeling of particular allegiance with a brand.

Customer loyalty, therefore, indicates the level of devotion customers have for a brand’s products or services and how strongly they favor that brand over its competition.

Emotion is at the heart of what drives human behavior, and loyalty is no different. Generating loyal customers depends on making them feel good.

There are a number of ways to do that through your culture and everyday operations:

• Amazement

• Affinity

• Gratitude

• Belonging

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