Why put so much focus on and energy into driving repeat purchases? Repeat customers spend more—sometimes as much as 300 times more. It’s also much more expensive—sometimes as much as 5 times more—to convert a new customer than it is to convince an existing customer to buy again. Existing customers are also easier to sell to because they’ve already had a chance to get to know your brand, try your products, and interact with your team.
Looking for ideas on how to drive more repeat purchases for your ecommerce business? Here are 8 actionable tactics that you can incorporate into your strategy:
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