How many times in your career could you say that you had a precise feel for your target audience?

Marketing itself is not rocket science, but consumer behavior can be. Customers make choices based on a number of volatile factors, some of which are not obvious at all. You can’t predict their actions, but you can always follow current consumer insights to optimize your marketing campaign in a timely way.

Invaluable data may come from knowledge of website traffic, but what about other factors? What magazines does your target audience read? What substitutes do your loyal customers consider? All this information can be found with the SEMrush Audience Overlap tool. The graphs provided will show you the percentage of users who visit both websites you entered in the fields (up to five). Below are several ways understanding audience overlap can help you find marketing insights for strategic business solutions.

How to Find Audience Overlap:

1. Get Insights From the Least Evident Competitors

2. Broaden the Range of Partners for Collaboration

3. Review Your Media Partners

4. Estimate Potential Reach of the Media

5. Compare Your Media Placement With a Competitor’s

6. Research Regional Markets

7. Define the Leader in a Niche

8. Don’t Rely On the Claimed Target Audiences (and existing press kits)

9. Monitor Market Position Dynamics