At a certain point, the results from your A/B testing may slow down. You’ll try dozens of small iterations, but the needle just won’t move. You’re experiencing diminishing returns, and it’s not fun. What does this mean? Probably that you’ve hit a local maximum. What do you do now? If you’ve hit a local maximum, there are ways to get past it and climb the next highest mountain. You can still get better conversion rates. It’s tough to do, but not impossible. First, however, let’s discuss what a local maximum is.

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