How to improve the CAC of your SaaS with the K-factor

Added by davidrodriguezc 8 years ago in
Growth Hacking
SaaS Metrics

When you are growing a SaaS, you don't usually think making your product viral, but just introducing some viral elements could convert some unprofitable campaigns in profitables. Last November (2015) we attended a workshop in the Sm4rtUp event that show us how it works. The speaker was Juan Cartagena, CEO at Traity a trending startup […]

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