How to Make an Omnichannel Business: 5 Killer Examples
Added by
zolachupik
5 years ago
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While it’s a common misconception, “omnichannel” does not mean the same as “multichannel”.
It’s not about using multiple platforms in a campaign or unifying customer experience so that every avenue results in the same journey.
A true omnichannel approach is all about the customers.
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