The message is clear, the more you delegate to Google Ads’ artificial mind - bids, placements, banner sizes, etc. - the more benefit you and your customers will get from the campaign.

However, it will still be up to you to determine your audience, so it is vital to be clear on who your customers are, which search terms they use to describe their query, and which visuals engage and trigger them. This initial input consisting of keywords, ad text, visuals, and dozens of other aspects, must be as specific as possible.

SEMrush has figured out the most essential factors that will help increase the efficiency of your Google Ads campaigns in 2019, and they also explored some ways you can benefit from them.