The best thing about email sequences is that you don’t have to spend hours creating new emails every week. Since your goal is to increase your sales, all you have to do is

- create a series of emails that nurture and educate leads,
- schedule when to send each email, and
- sit back and watch your sales grow.

To help you figure out what types of emails to use to move leads through your sales funnel, here’s a look at how the funnel works and what email sequences to use.