Influencer marketing is one of the fastest-expanding marketing strategies.

In fact, it has grown so much that reports show:

• Hundreds of new influencer marketing-focused platforms and agencies have been founded.
• Marketers have a dedicated influencer marketing budget, and they plan on increasing it.
• The number of brand-sponsored influencer posts has gone from 3.5 million in 2015 to an estimated 24.2 million in 2018.

Furthermore, the interest in influencer marketing and its popularity have outgrown important marketing channels like search engines and email marketing back in 2017—and it doesn’t seem like they’ll catch up anytime soon:

Influencer marketing has a clear selling point for marketers: you get to borrow an influencer’s audience and clout. This can help you with goals such as brand awareness and reach, as well as direct sales and revenue.