However, as hard as you try to reach the majority of your audience, there are still those who don’t encounter your ads. Perhaps they aren’t actively looking for products like yours, or they’ve never been to your website, so they don’t see your pay-per-click (PPC) ads. The fact that your paths haven’t crossed means you’re missing out on an opportunity to woo and convert them.
One way to get your products in front of these folks is with an ecommerce affiliate program. This is when you partner with influencers in your niche who use email, blog content, and social media to tell their audience about your products. Affiliate programs cost a lot less than advertising, so it’s also an affordable way to increase your sales.
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