Phone Number: Despite the necessity and growing use of resort websites, many travelers still prefer talking to an actual human being when booking a reservation at a resort. If your visitors can’t easily find your phone number, but they still care enough to try to find it, they’ll probably leave and go searching for it elsewhere—like on your Facebook page or on your Google Business listing. The problem is, the internet is a distracting place. The chances that they’ll ‘get lost’ along the way is high. To prevent this from happening, place your phone number in easy-to-find locations on your website, like in the navigation menu or the footer.