I ❤️ email automation.

That's why I'm always a bit surprised when I see businesses that don't use email marketing automation.

To me, almost all emails can be automated.

- Transactional emails (alerts, confirmations, receipts, renewals, etc);
- Behavioural emails (referrals, abandoned carts, surveys, unsubscribes, etc);
- Promotional communications (discounts, upsells, contests, feature updates, etc);
Even:
- Engagement emails (welcome, drip, newsletters, etc).

At a minimum, businesses should have an automated welcome email.

It can take less than an hour to setup and it will increase the value of your future subscribers forever.

We wrote the following guide to help people get started with Welcome email automation. I hope it helps. :-)